Flash Flash Flash

Flash Flash Flash from Lana ap Rees on Vimeo.

One last film to show you before i go to New York. This is basically 3 experiments in 1.

I wanted to continue looking at how i can use newsprint text in my film. I wanted to combine its use for subliminal messaging with using colour for sensory overload. So i began to use different coloured backgrounds. First i simply contrasted black text on white with white text on black, this is what the first part of this film shows.

The second part shows black text on white contrasting with black text on different colours.

And the third part shows white text on black contrasting again with black text on different colours.

Out of the 3 different techniques i think the black v white and black v colour are most effective. The white v colour just doesnt draw the eye in enough, maybe this is because the brain needs the frames of black to create the overwhelming-ness that i am trying to create!

Next i am going to try combining this with subliminal messaging. But that will have to wait till i return from my travels!!